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  1. Courses

SUT0339 - SEMIOLOGY OF CINEMA BETWEEN CULTURE AND MARKETING

courses
ID:
SUT0339
Duration (hours):
64
CFU:
8
SSD:
GLOTTOLOGIA E LINGUISTICA
Located in:
Varese - Università degli Studi dell'Insubria
Year:
2025
  • Overview
  • Syllabus
  • Degrees
  • People

Overview

Date/time interval

Secondo Semestre (23/02/2026 - 29/05/2026)

Syllabus

Course Objectives

The course aims to provide students with theoretical and analytical tools to understand cinema as a system of signs, a cultural language, and an industrial product. By the end of the course, students will be able to analyze film texts from a semiotic perspective, interpret their cultural and symbolic dynamics, and critically evaluate the processes of production, distribution, and commercialization of cinema in the contemporary context, with particular attention to the relationship between authorship, market forces, and audiences.

Course Prerequisites

No prior specialized knowledge in semiotics or film studies is required. However, a basic knowledge of film history and an interest in the analysis of audiovisual languages, cultural phenomena, and media and communication processes are recommended.

Teaching Methods

The course is based on lectures combined with film sequence analysis, class discussion, and case studies. The approach integrates theoretical and practical tools, encouraging active student participation and the development of critical and analytical skills.

Assessment Methods

Learning assessment will take place through an oral examination, aimed at evaluating students’ knowledge of the theoretical contents of the course, their ability to critically analyze film texts, and their appropriate use of disciplinary terminology.

Contents

The course explores the main theoretical approaches to film semiotics and film text analysis, examining cinema as a language, a cultural practice, and a commercial product. It focuses on the mechanisms through which meaning is constructed in films, the relationship between expressive forms, ideology, and the collective imaginary, as well as the dynamics of the film industry, distribution, and marketing. Special attention will be given to contemporary cinema, new production models, and the relationship between authorship, market forces, and audiences.

Course Language

Italian

Degrees

Degrees

COMMUNICATION SCIENCES AND TECHNIQUES 
Master’s Degree
2 years
No Results Found

People

People

BUZZI ALESSANDRO MARIA
Teaching staff
No Results Found
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