The course provides theoretical and practical training on business strategy and internationalization. Students learn to analyze foreign markets, develop international entry strategies, and apply knowledge through case studies. The approach integrates theory and practice to develop operational skills, critical thinking, and specialized communication abilities, preparing students to evaluate opportunities and risks in corporate internationalization processes.
Course Prerequisites
Prior knowledge of business economics is preferable.
Teaching Methods
Lectures, seminars, group work. The course is delivered through distance learning, being offered in two different Degree Programs: Modern Languages for International Communication and Cooperation (Como) and Communication Sciences and Techniques (Varese). The instructor will conduct some lessons from Como and others from Varese.
Assessment Methods
The exam takes place in written form and consists of three open-ended questions. Students can develop a case study during the semester that replaces 33% of the written exam. The case study evaluation remains valid for the entire Academic Year 2025-26. NOTE: presentations will be held in separate sessions for Modern Languages students (in Como) and Communication Sciences and Techniques students (in Varese).
Contents
Review of Political and Business Economics - The role of the market and globalization - The role of business strategy for international companies - Foreign market analysis - Entry modes into foreign markets - International Marketing policies - Offer positioning - Product policies - Pricing policies
Course Language
Italian
More information
The instructor holds office hours at both locations (Como - Varese) or on MS Teams by appointment. Please send an email to grechi.daniele@uninsubria.it
