MINAZZI ROBERTA

Roberta Minazzi is Associate Professor of Business Administration and Management at the Department of Law, Economics and Cultures, Università degli Studi dell'Insubria. Her research interests focus on tourism business management and marketing, with a particular emphasis on hospitality, destination management, and sustainable tourism. In this field, she has developed specific expertise on the intersection between digital innovation, cultural heritage valorisation, and sustainable territorial development. She coordinated the Cultural Extended Reality Routes (CERR) project, an initiative designed to promote the textile heritage of Lake Como through innovative tourism itineraries based on extended reality technologies, combining local cultural identity, technological innovation, and sustainable tourism development. She is the Principal Investigator of the University of Insubria research unit for the Varese Cultura 2030 project, funded under the Emblematici Maggiori programme by the Fondazione Cariplo. She teaches Tourism Business Management, Tourism Marketing, Hotel Management for Hospitality, and Destination Management and Marketing at the University of Insubria. She also lectures on the Master in Made in Italy programme at the Libera Università di Lingue e Comunicazione IULM in Milan. She is involved in national research projects including PRIN and NODES, and is a member of leading Italian and international academic associations, including AIDEA, SIM, SIMA, and the British Academy of Management. She serves on the doctoral programme committee and is a member of the Centre for Sustainable Fashion Research at the University of Insubria.