GIU0924 - COMMUNICATION AND NEW MEDIA

courses

ID:

GIU0924

Duration (hours):

50

CFU:

SSD:

CINEMA, FOTOGRAFIA E TELEVISIONE

Year:

2025

Date/time interval

Primo Semestre (10/10/2025 - 16/12/2025)

Course Objectives

The course aims to provide students with a foundational understanding of the contemporary national and international media landscape, as well as the ability to autonomously and accurately interpret how new media function within communication strategies—particularly in the tourism sector. By the end of the course, students are expected to have developed: 1. Knowledge of key concepts related to digital media (e.g. remediation, relocation, participation, computational image, interface, etc.); 2. Strong analytical and evaluative skills in relation to audiovisual communication; 3. The ability to identify and apply various communication strategies, including visual storytelling and gamification; 4. A problem-solving and creative mindset in responding to real-world communication needs.

Course Prerequisites

No specific prerequisites are required

Teaching Methods

From a didactic perspective, the course will adopt the following teaching methods: 1. Lectures supported by summary slides to introduce and clarify key concepts; 2. Viewing and guided analysis of audiovisual materials (such as apps, social media posts, websites, films, etc.) combined with open discussions to promote interpretative autonomy; 3. Flipped classroom sessions to foster communication skills and assess students’ understanding of core concepts; 4. Group-based workshop activities to evaluate the application of acquired knowledge and encourage collaborative and communicative competencies; 5. Co-design of final exam questions to clarify the required level of knowledge and assessment methods; 6. Optional meetings with professionals to explore the practical challenges of applying theoretical knowledge in real-world contexts, including a possible hands-on experience with extended reality.

Assessment Methods

Students’ knowledge of the course content will be assessed through an oral examination, which will evaluate their understanding of the relevant scholarly literature and key theoretical concepts. In addition, students will be required to submit a paper or project presentation, aimed at assessing their ability to apply the acquired knowledge, use appropriate disciplinary terminology, demonstrate communication skills, and show the level of autonomy achieved. Active participation in class discussions, as well as presentations of case studies or group project work, will also be taken into account in the final evaluation.

The course will cover the following topics: 1. The digital transition and the definition of new media; 2. Key concepts of the contemporary media landscape: convergence, remediation, relocation, participation, computational image, etc.; 3. Media and the construction of the tourist imaginary; 4. Extended Reality in territorial communication, between storytelling and gamification. The different topics will be addressed both from a theoretical perspective, through the study of relevant scholarly literature, and in terms of real-world implications, through the presentation and analysis of case studies.

Course Language

English

More information

The bibliography will be available on Leganto and the materials on the Elearning platform.
For appointments, please contact the lecturer at deborah.toschi@uninsubria.it