ID:
ECO0392
Durata (ore):
40
CFU:
6
SSD:
ECONOMIA AZIENDALE
Economia aziendale
Anno:
2026
Dati Generali
Periodo di attività
Secondo Semestre (15/02/2027 - 28/05/2027)
Syllabus
Obiettivi Formativi
The aim of the course is to provide students with specialized knowledge to create a business plan (BP), starting with the analysis of the economic-strategic viability of the project and then verifying its feasibility. Particular attention is devoted to growth strategies, financial decision-making, and value creation.
At the end of the course, students will be able to:
- understand the strategic aspects of the business plan and examine all stages of business plan preparation;
- evaluate and design growth strategies, assessing their coherence with the firm’s objectives and competitive environment;
- construct and evaluate a business plan by analyzing the financial sustainability of both existing and start-up companies;
- prepare provisional financial statements; apply financial analysis tools and decision-making models to support business growth and long-term sustainability;
- analyze alternative strategic options, evaluating their impact in terms of value creation;
- create and organize team work.
At the end of the course, students will be able to:
- understand the strategic aspects of the business plan and examine all stages of business plan preparation;
- evaluate and design growth strategies, assessing their coherence with the firm’s objectives and competitive environment;
- construct and evaluate a business plan by analyzing the financial sustainability of both existing and start-up companies;
- prepare provisional financial statements; apply financial analysis tools and decision-making models to support business growth and long-term sustainability;
- analyze alternative strategic options, evaluating their impact in terms of value creation;
- create and organize team work.
Prerequisiti
No specific scientific knowledge required.
Metodi didattici
- Lessons in classroom;
- Working groups;
- Power point presentations;
- Seminars;
This course is based on a learning by doing approach.
Time pressure is part of the teaching approach, as well as the ability of organizing group activities. Tutorial classes will help groups to focus their efforts and in to deal with methodological issues.
- Working groups;
- Power point presentations;
- Seminars;
This course is based on a learning by doing approach.
Time pressure is part of the teaching approach, as well as the ability of organizing group activities. Tutorial classes will help groups to focus their efforts and in to deal with methodological issues.
Verifica Apprendimento
The examination consists of an end-of-course written test, as indicated in the examination calendar. The test, lasting 1 hour and 15 minutes, comprises:
- 2 exercises (15 marks);
- 2 open questions (16 marks). The exercises are intended to test the acquired ability to analyse and process data referring to concrete business situations, while the questions are intended to test the understanding of concepts and definitions of theory. In summary, it is intended to test students' ability to approach problems of business health assessment by correctly applying models, algorithms and protocols of economic analysis.
Students will also be asked to do group work, which will be assessed. The evaluation of the group work will account for 30% of the final exam grade. The remaining 70% will correspond to the grade obtained in the written examination.
Each working group must prepare a business plan (group work is compulsory for all course participants) agreed with the teacher and must submit a written report. They have to prepare an executive summary.
Each team should prepare a 15 minute power point presentation (PPT) final presentation that will be followed by a 5 minute discussion.
30% of the final grade is based on the business plans prepared during the course lectures, on the executive summary, on the PPT presentation and on the discussion.
The assessment is based on the completeness of the analysis carried out, on the use of the tools acquired during the course, on the critical ability to connect and elaborate the knowledge acquired.
All the members of the group have the same evaluation.
The deadline for submitting BP, executive summary and PPT presentation (3 different files) to the lecturers is by the last lecture of the course.
No partial tests are provided.
- 2 exercises (15 marks);
- 2 open questions (16 marks). The exercises are intended to test the acquired ability to analyse and process data referring to concrete business situations, while the questions are intended to test the understanding of concepts and definitions of theory. In summary, it is intended to test students' ability to approach problems of business health assessment by correctly applying models, algorithms and protocols of economic analysis.
Students will also be asked to do group work, which will be assessed. The evaluation of the group work will account for 30% of the final exam grade. The remaining 70% will correspond to the grade obtained in the written examination.
Each working group must prepare a business plan (group work is compulsory for all course participants) agreed with the teacher and must submit a written report. They have to prepare an executive summary.
Each team should prepare a 15 minute power point presentation (PPT) final presentation that will be followed by a 5 minute discussion.
30% of the final grade is based on the business plans prepared during the course lectures, on the executive summary, on the PPT presentation and on the discussion.
The assessment is based on the completeness of the analysis carried out, on the use of the tools acquired during the course, on the critical ability to connect and elaborate the knowledge acquired.
All the members of the group have the same evaluation.
The deadline for submitting BP, executive summary and PPT presentation (3 different files) to the lecturers is by the last lecture of the course.
No partial tests are provided.
Contenuti
The course provides students both theoretical knowledge and managerial tools to enhance student’s practical skills in analyzing and evaluating both the company’s strategy and the financial performance. The course is conceived as a balanced mix of theory and practice. Specifically, the first part of the course (20 hours) focuses on company preliminary analysis (company's financial statement, considering asset, economic and monetary components). These elements will serve as a basis for the second part of the course (20 hours), i.e. strategic planning (strategy formulation/implementation and evaluation) and business plan formulation and validation.
Lingua Insegnamento
INGLESE
Altre informazioni
Student reception is by appointment and agreed via e-mail patrizia.gazzola@uninsubria.it and stefano.amelio@uninsubria.it, the reception can be fixed via teams or at the office of the Department of Economics. The teacher is available to receive students approximately before lessons.
A Tutoring Service operates at the Department. More detailed information is available at the following link: https://www.uninsubria.it/servizi/tutti-i-servizi/tutorato-dieco
This course contributes to the pursuit of the following Sustainable Development Goals of the UN’s 2030 Agenda:
Goal 8: Decent work and economic growth
Goal 9: Industry, innovation and infrastructure
Goal 11: Sustainable cities and communities
Goal 12: Responsible consumption and production
A Tutoring Service operates at the Department. More detailed information is available at the following link: https://www.uninsubria.it/servizi/tutti-i-servizi/tutorato-dieco
This course contributes to the pursuit of the following Sustainable Development Goals of the UN’s 2030 Agenda:
Goal 8: Decent work and economic growth
Goal 9: Industry, innovation and infrastructure
Goal 11: Sustainable cities and communities
Goal 12: Responsible consumption and production
Corsi
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