ID:
ECO0199
Durata (ore):
40
CFU:
6
SSD:
Economia e gestione delle imprese
Anno:
2026
Dati Generali
Periodo di attività
Primo Semestre (28/09/2026 - 18/12/2026)
Syllabus
Obiettivi Formativi
The course aims at understanding the role of entrepreneurship and innovation in the current competitive landscape. The course provides students with invaluable management tools for the creation and management of startups and spin-off companies, as well as managing innovation processes within established corporate entities.
At the end of the course students will:
1. understand the core theories used in the field of studies of entrepreneurship and innovation management;
2. manage the appropriate terminology in this filed;
3. use/manage all the tools presented during the course re: startup creation, business planning, business modeling, fund raising;
4. get knowledge and skills needed to design and implement the entrepreneurial and innovation process both for new ventures and existing organizations.
At the end of the course students will:
1. understand the core theories used in the field of studies of entrepreneurship and innovation management;
2. manage the appropriate terminology in this filed;
3. use/manage all the tools presented during the course re: startup creation, business planning, business modeling, fund raising;
4. get knowledge and skills needed to design and implement the entrepreneurial and innovation process both for new ventures and existing organizations.
Prerequisiti
none
Metodi didattici
Front lectures are integrated by cases/articles/videos discussions plus participation of invited guest speakers (entrepreneurs/executives/technologists/investors) to expose students with first hand real life experience.
Groupwork and individual presentations re: issues related to innovation and entrepreneurship are frequently used to improve/stimulate students ability to pitch (public speaking) in front of an audience as well as interact/discuss/manage Q&A.
Groupwork and individual presentations re: issues related to innovation and entrepreneurship are frequently used to improve/stimulate students ability to pitch (public speaking) in front of an audience as well as interact/discuss/manage Q&A.
Verifica Apprendimento
Written exam at the end of the Course re: the topics discussed in Class and materials indicated (see reference books list as indicated in LEGANTO). The final written exam is administered on paper and consists of 6 questions where students are required to answer in 60 minutes. Candidates are expected to answer by providing short answers. Some questions may require to do some calculations and/or provide graphic representations.
The goal of the written exam is to assess the student’s knowledge on the whole program as well as his/her ability to synthetically pitch the concepts learned during the course. At discretion of the teacher, for attending students questions specific to the topics discussed in class might be added, while for not attending students questions will refer only to the materials indicated.
For students attending the class, the final assessment also considers a qualitative assessment of class participation (through class interaction/working groups/assignments on topics/business and entrepreneurial cases discussed during the lessons). Bonus points might be collected through voluntary individual participation in class activities and will complement the final valuation. Goal is to stimulate student to take action, show entrepreneurial attitude and practice in data/situation analysis, public speaking/pitching and open Q&A sessions.
The final grade is the sum of the points obtained (exam+bonus points). To succeed, students must obtain not less than 18 (eighteen) out of 30 (thirty). Students who obtain a total sum higher than 30 are entitled to pass the exam with honor (cum laude).
The goal of the written exam is to assess the student’s knowledge on the whole program as well as his/her ability to synthetically pitch the concepts learned during the course. At discretion of the teacher, for attending students questions specific to the topics discussed in class might be added, while for not attending students questions will refer only to the materials indicated.
For students attending the class, the final assessment also considers a qualitative assessment of class participation (through class interaction/working groups/assignments on topics/business and entrepreneurial cases discussed during the lessons). Bonus points might be collected through voluntary individual participation in class activities and will complement the final valuation. Goal is to stimulate student to take action, show entrepreneurial attitude and practice in data/situation analysis, public speaking/pitching and open Q&A sessions.
The final grade is the sum of the points obtained (exam+bonus points). To succeed, students must obtain not less than 18 (eighteen) out of 30 (thirty). Students who obtain a total sum higher than 30 are entitled to pass the exam with honor (cum laude).
Contenuti
The course explores entrepreneurship and innovation in the context of global competition, with reference to start-ups, spin-offs, and established companies.
The main topics include entrepreneurial models, technology-based entrepreneurship, business idea development, value proposition design, business modelling, and business planning. The course also covers Lean Startup principles, pitching techniques, fundraising, venture capital, company valuation, financing rounds, and exit strategies. A final section focuses on Open Innovation and on the main approaches through which established companies can develop innovation internally or collaborate with start-ups.
The course combines lectures with business case discussions and group activities (for further details, see the section "detailed program").
The main topics include entrepreneurial models, technology-based entrepreneurship, business idea development, value proposition design, business modelling, and business planning. The course also covers Lean Startup principles, pitching techniques, fundraising, venture capital, company valuation, financing rounds, and exit strategies. A final section focuses on Open Innovation and on the main approaches through which established companies can develop innovation internally or collaborate with start-ups.
The course combines lectures with business case discussions and group activities (for further details, see the section "detailed program").
Lingua Insegnamento
INGLESE
Altre informazioni
Office hours as indicated in the professor’s homepage. Students can e-mail the teacher to arrange a meeting in another date/time via MS Teams
E-mail: alberto.onetti@uninsubria.it
Students are also reminded that the Department of Economics offers a tutoring service to support exam preparation. All information and tutor contact details are available at: https://www.uninsubria.it/servizi/tutti-i-servizi/tutorato-dieco.
The course contributes to the achievement of the following United Nations 2030 Agenda Sustainable Development Goals:
- Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all;
- Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
E-mail: alberto.onetti@uninsubria.it
Students are also reminded that the Department of Economics offers a tutoring service to support exam preparation. All information and tutor contact details are available at: https://www.uninsubria.it/servizi/tutti-i-servizi/tutorato-dieco.
The course contributes to the achievement of the following United Nations 2030 Agenda Sustainable Development Goals:
- Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all;
- Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
Corsi
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