Il valore negoziale dei dati personali del consumatore: spigolature sul recepimento della Direttiva 2019/770/Ue in una prospettiva comparata

Consumer data have not only an economic value, but also a contractual relevance. The Directive 2019/770/EU introduced this novelty without laying down a clear framework for the interplay between data protection law and consumer contract law. The present work analyses within a comparative perspective how the national transposition of the directive concerns the contractual consequences of some data protection rules.