Moda, sostenibilità e pubblicità

The aim of the paper is to analyse the main European policies on sustainability in
the textile sector, particularly focusing on the fashion industry. Specifically, the focus
is on the environmental claims that producers and sellers must provide to consumers.
Furthermore, the paper explores the role of private parties in the formation of law, in
particular as it occurs in the Italian advertising self-regulatory system. The advantages
of this system are explored, e.g. the efficiency of its rules. Subsequently, the article
analyses the regulatory provision of the Istituto dell’Autodisciplina Pubblicitaria
concerning environmental claims.