Reinventando Shangri-la. La cultura tibetana nell’immaginario cinese contemporaneo

Incorporating the cultural heritage and identity of its major ethnic minorities in a more overtly cross-cultural
definition of Chinese identity is a necessary gamble for the political leadership of the People’s Republic of
China. On one hand, it helps the successful marketing of its strategic policy aimed at opening up the
country’s poor, underpopulated West to economic development, unlocking the huge potential of the domestic
tourist market. On the other, it serves a key political purpose, as it allows the Cpc to uphold its commitment
to a multiethnic, yet united Chinese nation, thus empowering the government to counter separatist claims
through a more coherent cultural policy. But as it reinvents, or even fabricates, ethnic identity from the top,
the Chinese government needs to address a growing awareness of its diverse cultural heritage prompted from
below. The emblematic case of the renaming of a Tibetan district as “Shangri-La is used to exemplify the
hybridization of cultural imageries that is bringing Tibetan lore into the mainstream of China’s contemporary
cultural makeup.