At the end of the course, students will understand the fundamental aspects of global tourism as a key geographical phenomenon, focusing on its historical evolution, tourism types, socio-economic and environmental impacts in different geographic areas, and the untapped or consumed tourism potential of cultural and natural landscapes.
Course Prerequisites
No prerequisites required.
Teaching Methods
Lectures with strong active participation from students. Supplementary seminars conducted by experts and professionals. Multimedia laboratories if consistent with the seminar activities. Educational support through PowerPoint presentations, geographic and thematic maps, alternative communication media (magazines, films, websites)
Assessment Methods
The exam is oral. Registration via electronic noticeboard is mandatory and must respect deadlines. Failure to cancel before the deadline after registering results in losing one exam session.
Contents
The course consists of two modules. The first module covers foundational aspects and studies territory as a complex cultural product, analyzing four levels of tourist image: global image, cultural image, perceived image, and imaginary. The second module investigates the effects of communication on the tourist image using visual, semantic, and Sentiment Analysis tools. Students may conduct visual or semantic surveys to examine how images of a tourist destination are conveyed, perceived, and offered, critically analyzing any discrepancies.
Course Language
Italian
More information
Professor Albanese is available on Teams by appointment, to be scheduled via email (ve.albanese@uninsubria.it)