PEZZETTI ROBERTA RITA

She teaches International Business, International Marketing Lab, and Marketing. Since 2017, she has served as Scientific Director of the SMARTER Research Centre and has been actively engaged in international research collaborations with an extensive network of European and Asian universities.
Throughout her academic career, she has held numerous institutional appointments as Rector’s Delegate and as a member of University and Departmental Committees, as well as serving by invitation on national technical working groups. At the University of Insubria, she is currently a member of the Scientific Committee of the UNESCO Chair “Gender Equality and Women’s Rights in a Multicultural Society”, the Scientific Committee of the Sustainable Fashion Research Centre, the University Committee for Equal Opportunities and Gender Budgeting, the Committee for the Department of Economics Three-Year Strategic Plan, and the Committee for Knowledge Valorisation.
She is the author of more than 70 scientific publications focusing on international entrepreneurship, corporate sustainability strategies, business model innovation, and the digitalisation of urban services supporting energy and digital transitions. Within the SMARTER Research Centre, she coordinates an interdisciplinary research stream on innovation in public administration management models within smart city transition pathways.
Since 2020, she has coordinated a national research project funded by the Italian Ministry for Ecological Transition and carried out in collaboration with the National Agency ENEA, aimed at the development of an innovative assessment framework for urban contexts and the mapping of strategic data supporting digital and energy transitions.
In 2023, she received the “Award for Innovation” from the British Chamber of Commerce for Italy, and in 2026 she was awarded the national Lorenzo Cagnoni Innovation Award in the Sustainable Cities category.